eBizAffiliates Tips, Tricks & Techniques
Page 7
Surveying For Success
Keeping Up In This Fast Paced Business Climate Is A MUST!
How often do you take the time to check the Survey Stats on your particular business or business problem or issue? Is there real value in these surveys? Should business owners refer to them more often? Let’s find out, shall we?
SURVEY SEGMENT #ONE: Who & HOW to invite prospects to your business presentations:
Imagine if you will that this survey result is the relative effectiveness of inviting people:
1. 50% Success Rate Invitation: Via The Personal Endorsement Method. (If someone endorses the meeting, HALF of the people invited will come.)
2. 5%, Success Rate Invitation: Via Referral. (Looks like an endorsement is three times
more effective than a simple referral.)
3. 3% Success Rate Invitation: Via Two-step. (Get someone to answer an ad, and then send them more information, and then invite them.)
4. 1% Success Rate Invitation: Via Cold call. (You would have to make 50 cold calls to equal one endorsement.)
5. 0.5% Success Rate Invitation, Via a simple mailing piece invitation.
These of course are relative numbers, but you get the idea.
Instead of running ads, etc. simply make personal contact with one, two or three people – Then build a relationship with them and invite them. That will be more effective than thousands of mailings, and I might add thousands of dollars spent on advertising!
SURVEY SEGMENT #TWO: Does your Business Presentation answer these three questions?
When giving a presentation, your prospect simply wants to know the answer to three simple questions. If you answer these questions, your prospect will have enough facts to make a decision to join. And the best part is that you can answer these three
questions in about one minute!
What are the three questions? 1. What KIND of business are you in? (Nutritional, Software, Communications etc.)
2. How MUCH MONEY can I make?
3. WHAT do I have to DO to earn this money?
If your current presentation doesn't answer these questions completely to the prospect's satisfaction, well, your prospect probably won't join.
SURVEY SEGMENT #THREE: How to avoid becoming just another networking commodity.
1. Does your business offer the lowest price? And if it does, how long will it be before someone will undercut your price.
2. Does your system have the most auto-responders? And if it does, how long will it be before someone will offer a better version?
3. Does your vitamin have the most milligrams? And if it does, how long will it be before someone will have more?
Almost every product, feature, system, and factor about your business is a commodity -- except one! The only thing that is seldom duplicated is, GOOD SOLID RELATIONSHIPS!
Good solid relationships are the one thing that can and WILL make you unique and not just another commodity. That's why leaders with great person-to-person relationships with their downline always seem to prosper, while other networkers are constantly working to replace their organizations.
SURVEY SEGMENT #FOUR: Comparison Shopping, Is It A Universal Passtime? When the average shopper/consumer was asked the following questions, can you guess the percentages?
·Do you indulge in ‘comparison shopping’? If so how frequently?
·Always?
·Most of the time?
·Occasionally?
·Never?
Are You Ready For The Answers?
·Always 70%
·Most Of The Time 25%
·Occasionally, 3%
·Never, 1%
“ Why not go out on a limb, that’s where the fruit is.” Will Rogers
This article has been submitted by: Adland Expert
Beverly Armstrong Networking Blogs (NOW With Sound!) beverly-armstrong.official.ws Email
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